This magazine style softcover is a remarkable atomic era treasure! Produced by the United States Gypsum Company, this is the Popular Home Yearbook for 1951.
The magazine contains a series of bound seasonal home improvement and building idea booklets with plans for mail order projects and home plan designs. It is called Homemaker's Idea Book (approximately 100 pages, not numbered sequentially).
Among the highlights you'll find: Designs by Ralph Rapson, Harris Armstrong (St. Louis modernist), William Kessling (important Southern California modernist and one of Shulman's first clients), Henry Glass (photos of his ingenious modular furniture); and multiple advertisements for Nathan Lerner plywood chairs (New Bauhaus) through mail order. Lots of photos by Hedrich-Blessing. Incredibly cool find!!
This book is a must for any mid-century modern design enthusiast!
A sampling of pages is given here. Please click on an image to enlarge.
The book is in excellent condition! Covers have minimal wear. Please see a scan of the actual book up for sale.
I do have other mid century design books for sale. Please take a look.